After all the QR and 2d code talk last week, I of course starting seeing the codes everywhere. And even in the US, where I said they weren’t used much commercially. I still stand by that they’re really used only for B2B purposes — there was one on my flight check-in print-out from Continental. There was a colorful, argyle-y code on the wall at MoMA, and then there was this Pitney Bowes ad I saw in the airport.
and closer up
Intriguing, no? Definitely an image that brings up a lot of questions.
The data matrix code isn’t meant to be read — the ad’s call to action is to text “Pitney” to a number, which sends you to their mailsream website. The answer to the question is that it can help organize patient communications. Once again, a B2B function. Now, wouldn’t it be cool if consumers could read the code in the ad?
Maybe they can — I can’t tell since my phone is behind the times. If you can read it, let me know.
I also sent this to 2d code, and they posted it today.