Social Media Club and QR Codes

francinekizner.com qr codeToday I got myself out of the house for almost the entire day by going to the Social Media Club/Tuttle Club. Now a weekly event every Friday starting at 10 a.m. at Norman’s Coach and Horses on Greek Street in Soho, the group is a lively confluence of professional marketers, bloggers, developers and social media types.

Though I tend to be nervous walking into a room of strangers — or almost all strangers, since I did know a couple of people — I felt welcomed immediately and sat down to have a cup of tea and a croissant with some newfound friends. It was nice to chat about writing, blogging, marketing and to hear about people’s startups. And I ended up staying for the QR code lunch as well.

I only learned about QR codes a few weeks ago — they’re not really used in the U.S. yet — so I felt like I should learn a bit more. Basically, they’re square-shaped bar codes that sort of look like TV fuzz that can encode urls, text information, v-cards (virtual business cards) and more. These codes are then used as shortcuts for mobile phones — the user takes a photo scan of the code and it displays the encoded information or takes them to a specific website.

The QR pros today were from i-nigma and Squiggly Square, and they had some interesting uses of the tech to talk about — both ones that had been done and some theoretical applications. Basically, it gave me a good deal to think about, and I learned some new things.

And, of course, I had to create code that’ll get you to my portfolio site (above). If anyone checking this out has a bar code reader on their phone, let me know if it works.

5 Responses to “Social Media Club and QR Codes”

  1. Beth says:

    This is really cool stuff. There is a gentleman in Los Angeles named Philip Warbasse. He is really well-known for his mobile advertising campaigns and QR work oversees and is doing work in the US now. Here is some press from a recent campaign with stats.

    http://www.warbassedesign.com/press_full.html

  2. Francine says:

    Beth, Thank you for the tip! I’ll be checking out his site.

  3. Francine says:

    Success! Roger, from http://2d-code.co.uk has told me the code works. Also, check out his online mag for even more QR info and code sightings.

  4. streetstylz says:

    Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia’s patented resolution technology combined with Gavitec’s ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

    http://www.neoreader.com

  5. Ian Foster says:

    Just a quick post to say that QRMe.co.uk allows you to create dynamic QR Codes.

    Regards
    Ian

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